14 Sep Airtasker Campaign
Tens of thousands of Australians use Airtasker to earn money or get things done each month. So when they approached us to create their launch into primetime, we knew we needed something special.
We wanted to celebrate the people who do the tasks as much as the people who are smart enough to use Airtasker to outsource tasks.
“Like A Boss “is one of those great creative leaps that takes something from the zeitgeist to capture the sense of achievement both Job Posters and Airtasker Workers get from using the service.
Simon Reynolds, VP of marketing: “This campaign marks a major shift in our approach. We’ve been relying on word of mouth, but we are now using our brand to move our growth beyond “in-the-know” early adopters, and into the mainstream. We’re hoping this will help us turn Airtasker into a household name”