Providence wanted to stand apart from the “get rich quick” noise within the investment advisory category and create a brand that would open doors. What made them unique was the depth and rigour of its research and insights.
We used a metaphor for the attention to detail as a springboard for the design. The brandmark is based on symbols of architectural detailing, and the photography highlighted unique details in building design. This allowed for a dynamic brand mark based to match the variety of their projects. With a brand identity that matched their professionalism, they were ability to win new clients was dramatically enhanced
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