UDKU Project

Branding &
Product design

Michelle Nazzari a biking enthusiast, came to us with a bold vision – an end to petrol operated transport. Her vision was for a scooter that could perform, or even better, outperform the market-standard Vespa, entirely operated by battery power.

Inspiration was drawn from the proud past of the scooters- dating back to the mods/rockers of the 60’s. Fonzarelli is about bringing back some of this attitude, toughness and street credibility, wrapped in the environmentally friendly sensibilities of now.

From product design to brand experience, we’ve partnered with Fonzarelli to launch Australia’s first electric scooter with a battery to go. Zero emissions. No performance compromise.

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