Punching above our weight

Punching above our weight – how Australian business can (and does) innovate

Australian businesses think of Australia as a staid, backward nation. But this is an outdated view built on clichés that simply aren’t true. Our banking system is one of the most stable and advanced in the world and we contribute disproportionately highly to the world rankings of effective advertising campaign. It is high time we start looking at innovation in a different light and take on new projects with the well-founded confidence that we can do it.

Read the full-length article here. Originally published on www.switzer.com.au

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