At UDKU, we love helping large corporates find their inner start up, and start ups compete at scale....

The creative department is changing. What was once a traditional, distinct team (often in twins and more recently triple...

What’s really going on in loyalty marketing? According to the consumer press loyalty marketing is all on the decline.....

Earlier in my career, we used one expression a little too much - “putting lipstick on a pig”......

The National Innovation and Science agenda is a massive step forward for us, so rather than view this as a criticism......

A study by SDL suggests that of great customer experiences, only 7% are created by technology alone. 42% are created by ...

It stuns me to see (what should be respectable) marketers "trailing" mobile ads and eDMs in irrelevant places, at irrele...

The age of traditional branding is well and truly over. What is "on brand" is determined by a sense of the values behind...

Australian businesses think of Australia as a staid, backward nation. But this is an outdated view built on clichés tha...

If you’re an avid marketing reader, no doubt you will have been inundated with daily blog posts of the goings on at SX...

The Super Bowl has always been known as the pinnacle of American advertising. The guaranteed eyeballs have afforded mark...

The year is barely a fortnight old, and we’ve already had our first news of terror. The Charlie Hebdo tragedy is an un...

There are no coincidences in marketing. But sometimes there are remarkable similarities. Take, for example, the new Q...

Bob and Bono are at it again. Just in time for Christmas. Do they know it’s Christmas? has been brought back for anoth...

When it comes to interplay between politics and journalism, the debate is vigorous. In the past few weeks Sharri Markson...

If you’ve never heard of Troye Sivan you’re not alone. In the comments section of the latest YouTube promotional vid...

There are more than a few formerly cool businesses that must be wringing their hands at this point, wondering what on ea...

I’ve written about Malcolm Gladwell before. I’m a fan because the trends and patterns he identifies always make intu...