Digital marketing is dying (and it’s probably your fault)
It stuns me to see (what should be respectable) marketers “trailing” mobile ads and eDMs in irrelevant places, at irrelevant times, in irrelevant ways. I’m not being an old fart about it – a more direct, less erudite millennial colleague summed it up with “they suck!”. And when something sucks that badly – expect regulation to follow. The worst writing, the poorest insights, the clunkiest design are saved for a medium where customers expects the best. Digital marketing can be done better. And our customers already know it.
Read the full-length article here. Originally published on www.switzer.com.au