UDKU Project

Guide Dots
Branding, UX, UI
& Development

There’s always a way.
Back in 2008 Nick Levey and Kon Marinis were tasked with creating a print ad to help raise funds for vision impaired children for an organisation that assists in helping them a live fufilled life. During the course of the project, we met with, and observed the everyday challenges faced by vision impaired, and instead developed a concept which would make the world more accessible to the vision impaired using existing technology platforms.
The original concept was based on the idea of mapping a city using Data Dots hence the name Guide Dots. But with the rapid change of technology, mobile solutions started to fill the gaps. In 2011, UDKU Australia partnered with Y&R Singapore /VML Kansas to help harness and develop the mobile tech needed to bring Guide Dots to life. The idea was to bring social, mapping, and crowdsourced information together in a single intuitive app.
 We collaborated across three continents and time zones to create it. By 2013 it won recognition at the Spikes and Cannes festivals becoming the most awarded app in Australasia of that year.
But technology is constantly evolving. In early 2016, UDKU partnered with Northcott Innovation to redevelop the app from scratch. It has won recognition as one of Optus “Future Makers” and was awarded a grant that will enable an entirely revamped app to be launched in late 2016.