Play and work are synonymous

UDKU HQ is our playground, it is where our ideas live on the wall. Our creative process is a social one but we also satisfy our inner introvert now and then (we have secret hidden spots all over town).

We are a group of thinkers who embrace the unknown. We adapt to the requirements of each challenge before us. Clients who first worked with us 3 years ago, find our services constantly evolve. And if we ever find ourselves feeling comfortable, we know it’s time for another evolution.

Managing Partner

Mark Timmins

Key point of interface with UDKU to drive flawless delivery across brand, physical, digital and communications. His role is to rally a team of cross-discipline collaborators.

With an early start in direct marketing and customer relationship management, Mark has a broad range of experience across Airlines, Financial Services, Loyalty, Retail, Technology and Telco.

Strategic Partner

Colin Jowell

Colin began career as a McKinsey analyst, and has led Strategy teams for M&C Saatchi in South Africa, Malaysia and Australia.

He has extensive experience in Financial Services,
Telco and Retail.

Creative Partner

Kon Marinis

Kon’s entrepreneurial flare combined with his design skills is rare in the industry: innovation, interior design, industrial design, environment design, hospitality, brand, digital, retail, product integration and comms.

Over 20 years experience he has directed transformation for the likes of Hillross, Muffin Break, Raine & Horne and AMP.

Creative Director

Andrew Ostrom

Ideas are his first love. Over the past 20 years he has contributed to many famous advertising brands and also helped to create two. The Tongue ad for Toohey’s Extra Dry and now Airtasker. In true UDKU form, “Ossie” is entrepreneurial.  He’s launched his own e-commerce underwear brand ‘Push Play’ – responsible for brand, product design, packaging, website design and all comms. He’s done the same for his family’s cider business – ‘Arquiteka’ (Instagram). He brings to UDKU traditional advertising experience, alongside a practical knowledge of the importance of brand in customer experience design.

Before joining as CD, he’s worked with the gang on and off over the past 4 years – so he’s been a part of UDKU from the beginning.

Design Director

Rodina Tabnak

Rodina’s skill set crosses over the vast spectrum of visual communication. Throughout her career she has delivered highly conceptual projects in print, interiors, fashion and digital. Being an image maker and a stylist is both a passion and a mandatory part of her world.

Believing that meaning feeds aesthetics and never settling for a ‘go to solution’.

Rodina has design directed projects for QIC, R.M.Williams, ALDI, Best & Less and Amore Pacific.

Account Director

Jaime Marin

Jaime’s true passion is digital innovation, developing intuitive ways for technology to enhance human interactions and experiences.

He began his career in corporate finance but truly found his home in a more creative environment.
He’s previously worked for Vice magazine London, ING Amsterdam and some of Australia’s largest finance, government, retail, liquor and automotive brands.

Account Management

Maddison Waite

Maddison has a multidisciplinary skill set in innovation, human-centered design, marketing and management.
She has worked with an international dairy company, The Collective and has had innovation experience at Fahrenhiet-212, New York and Thoughtfull Design, New Zealand.

Interiors & Architecture

Lien Bui

Lien Bui graduated from Architecture at the University of Technology, Sydney with first class honours following the completion of her degree in Medical Radiation Science (Nuclear Medicine), from RMIT University.

Lien has honed her skills in hospitality & retail with practices like Burley Katon Halliday and Loop Creative. Past projects have included Joe Bananas, QVB; Cota, Strand Arcade; Parilla, Avalon.

Creative Technologist

Elmar Trefz

Bridging the digital and physical world, Elmar’s experience and interactive design includes events, museums, public spaces and concept stores.

His core skill of merging marketing, architecture, design and digital into an ambient interactive experience is second to none.

His global experience spans banking and finance, automotive, technology, telecommunications, media, retail, art, culture, education and research.

And a tailored team of


– Environment Designers

– Behavioural Economists

– Brand and Graphic Designers

– Developers and Digital Designers

– Copywriters and Art Directors

– Project Managers

Maddison has a multidisciplinary skill set in innovation, human-centered design, marketing and management. She has worked with an international dairy company, ...